The basic rules of promotion for a startup in e-commerce

The basic rules of promotion for a startup in e-commerce

Nowadays, you can find a lot of recommendations on how to build effective marketing and attract a large number of customers to a new company at minimal cost. Unfortunately, in practice everything is not so rosy. Which tips really work? What is worth to be tested on your company, and what is better not to be faced with? We have tried to give you some tips in the clearest and most brief way. They are suitable for startups: cloud, mobile, e-commerce, and for those whose company already feels well in the market but needs an “upgrade”.

Use them, try them out, and get the benefits in the form of satisfied customers.

                1. Who is my customer?

If you’ve opened an online store, the first question is “where do you get your customers from?” Context, social networks, banner ads, articles…

It is important to understand and imagine your ideal customer. What problems does he want to solve, what does he do and what is the ultimate goal? Also, where do you start? Where to search? Choose the channel of attraction that you know best to begin with. Understand the context settings? Know what CTR and conversion rates are the norm – help yourself with Direct and GoogleAdwords. You are good at producing content for social networks, and you know how to attract attention to your page – focus on SMM. Do you know the basics of seo? Great, focus on it.

When you work with everything at once, it’s hard to track where the budget goes, and how effectively it is spent. Just start with one channel, establish an effective work there, get clients and begin to gradually build up the other promotion channels.

2. Don’t “spread” yourself out

At the very beginning, do not try to capture the whole world. Often, this leads to the fact that you can lose a lot of money and at the “output” to get poor-quality leads. It is important to test the generation of advertising, its settings on smaller costs.

As a result, you will be able to refine all the settings and get the cost per order, which will suit your company with less waste.

3.The Santa game

Few people want to buy a “cat in a poke”. Now almost every startup has its own trial period. That’s how you can get the customer interested. Give him time to test, check how quickly his orders are uploaded to the system, is the courier visible on the map?

Remember, what is important for the customer, based on his needs, not a barrage of information about what functionality your product has, what you are good, loyal, etc. Answer the main question, identify the main need of your client, he will learn about the rest of the pluses later. Hit the target, offer him a solution to his problem. The rest is just details.

In other words, be ready to present a product or service first, and when the consumer is convinced of the usefulness and almost indispensability of the “gift”, he will be ready to invest in it. And in the end you will have a successfully completed lead conversion.

4. Easy API integration

And finally about the technical part. Another important factor in choosing an aggregator is the ease of API integration with the software systems. An API (Application Programming Interface) is an open data entry gateway, which is transferred to the customer by the provider.

If you provide a service to optimize various business processes, be it logistics or payment services, your product must be ready for integration, if requested. And the simpler it is, the faster the customer will be integrated into the system and become your client.


Complicated things often turn out to be simple and elementary when you look at them in detail. Use these principles – and you will have systematic work, order, high efficiency and, most importantly, satisfied customers.